Breaking News on the Web: Mats Sundin Timeline
As most know, I'm a huge hockey fan. Here's how news of the biggest hockey story of the year spread on the Web.
3:01 Pacific Time: NHL Director of Corporate Communications Michael DiLorenzo posts on Twitter: @umassdilo "sundin to canucks"
3:01 Pacific Time: Radio personality Buzz Bishop posts on Twitter: @buzzbishop "just got the press release. it's official SUNDIN IS A CANUCK"
3:06 Pacific Time: TSN posted a story saying Mats Sundin is a Vancouver Canuck
3:06 Pacific Time: Alanah McGinley of Kukla's Korner posts the news in the blog Canucks & Beyond
3:11 Pacific Time: Popular hockey site HockeyBuzz.com posts an update stating Sundin is a Canuck
3:12 Pacific Time: Vancouver online news site Straight.com reports the news
3:14 Pacific Time: Sportsnet.ca posts the story on its site
3:23 Pacific Time: ESPN.com posts the story on its site
The first official media outlet to break the news seems to be 95Crave in Vancouver. Buzz Bishop told me on Twitter that he announced the news on the station "seconds after presser was dropped, before twitter."
It would appear that the press release was officially sent out by the club at 3:00 Pacific Time (that is the time stamp for the story at Canucks.com as well). Just one minute later by Twitter, not bad. Certainly beat the big boys on the Web.
This is yet more evidence that Twitter is becoming a viable way to break news to a niche audience.